Prices

Viral ‘₹80 lakh matchbox flat’ video reignites Noida housing-affordability debate

Property Saraansh Desk27 July 2026
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Viral ‘₹80 lakh matchbox flat’ video reignites Noida housing-affordability debate

A video by Noida resident Rishi Shandilya mocking a tiny ₹80 lakh apartment — calling it a ‘kabutar khana’ (pigeon house) — has gone viral across NCR, with young professionals and homebuyers venting about shrinking unit sizes, rising EMIs and escalating costs even as infrastructure like the metro, expressways and IT parks keeps improving.

The frustration is real and worth acknowledging. But it helps to understand what’s driving it: infrastructure-led appreciation across the Noida–Greater Noida belt, and an industry-wide trend of shrinking carpet areas that pushes up the price-per-square-foot even when the sticker price looks similar.

The smarter way to buy in this market is to compare on carpet-area price-per-sqft rather than headline price, and to weigh each sector’s value against its connectivity and delivery track record — so you’re paying for genuine long-term upside, not just a smaller box.

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