M3M Jacob & Co Noida is India’s first branded residence – a landmark collaboration between M3M India and Jacob & Co., the globally acclaimed New York-based luxury watch and jewelry house. Located in Sector 97 on the Noida Expressway, this 6 acre masterpiece is redefining ultra luxury living in Delhi-NCR with only 270 exclusive residences across 4 towers one of the lowest densities for a luxury project in Noida.
M3M Jacob & Co Noida – Project At a Glance
| Developer | M3M India × Jacob & Co. (New York) |
| Location | Sector 97, Noida Expressway |
| Land Area | 6 Acres |
| Towers | 4 Towers | G+34 Floors | 270 Exclusive Residences |
| 3 BHK – Opera Collection | 2,500 sq ft | Tower 1 (31 Floors) |
| 4 BHK – Billionaire Residences | 4,400 sq ft | Towers 2 & 3 (34 Floors) |
| 5 BHK – Palatial Residences | 6,400 sq ft | Tower 4 (1 unit per floor) |
| Starting Price | ₹7.20 Cr* (3 BHK) | ₹14 Cr (4 BHK) | ₹23–25 Cr (5 BHK) |
| Price Per Sqft | ₹32,000–34,000 per sq ft (BSP) |
| Payment Plan | 30-40-30 | Exit after 30% payment |
| Possession | July 2030 |
| RERA | UPRERAPRJ690055/10/2025 |
| Exclusive Bonus | Jacob & Co. collectible timepiece for every homeowner |
What Makes Jacob & Co Noida Different from Every Other Luxury Project?
India has seen luxury residential projects. It has seen branded hotels. But India had never seen a non-hotel luxury brand a watchmaking and jewellery maison lend its name, design language, and aesthetic identity to a residential address. Until Jacob & Co Noida.
The concept mirrors what Bulgari Residences, Armani Residences, and Four Seasons Private Residences have done globally attaching a luxury lifestyle brand to a home, creating not just an address but a collectible identity. In Noida, M3M India which also developed Trump Tower Noida in Sector 94 has now raised the bar further. Jacob & Co Noida is the first Jacob & Co branded residential project in India.
The diamond inspired glass façade architecture directly references the design language of Burj Binghatti Dubai the world’s tallest residential tower co-branded by Jacob & Co. The signature clubhouse features an infinity pool, rooftop lounge, private theatre, concierge services, and a wellness centre. And every homeowner receives an exclusive Jacob & Co. collectible timepiece at possession transforming the home purchase into a personal heirloom experience.
Location Advantage: Sector 97, Noida Expressway
Jacob & Co Noida occupies one of the most strategically connected addresses in Delhi-NCR:
- 8 minutes from Mahamaya Flyover (Delhi border)
- 20 minutes from Jewar International Airport
- Adjacent to Film City, Noida
- On the Noida–Greater Noida Expressway
- Panoramic views of Yamuna River and Noida Golf Course
- Surrounded by 300 acres of open greens
- India’s first Jacob & Co. flagship boutique integrated within the development (3 floor high street retail)
The retail component India’s first Jacob & Co. boutique is not incidental. It creates a live shop dine ecosystem within the project that no other residential development in Noida offers. Residents of Jacob & Co Noida live above India’s most exclusive watch boutique. That is a positioning no competing project can replicate.
Pricing Analysis: Is ₹32,000–34,000 Per Sqft Justified?
At ₹32,000–34,000 per sq ft, Jacob & Co Noida is the most expensive residential launch on the Noida Expressway. The question Property Saraansh always asks is simple: is the premium defensible?
The answer, in this case, is yes with important caveats. Q1 2026 market data shows prices moved from ₹31,500 to ₹32,450 per sq ft in just three months, a 3.02% appreciation that validates early buyer confidence. The 30-40-30 payment plan and exit after 30% policy offer flexibility rare in the ultra-luxury segment.
| Unit | Size | BSP (₹/sqft) | All-Inclusive Price | Best For |
|---|---|---|---|---|
| 3 BHK – Opera Collection | 2,500 sq ft | ₹32,000–34,000 | ₹7.20–8.50 Cr | HNI end-users, entry-level branded residence |
| 4 BHK – Billionaire Residences | 4,400 sq ft | ₹32,000–34,000 | ₹14–15 Cr | UHNI families, NRI investors |
| 5 BHK – Palatial Residences | 6,400 sq ft | ₹32,000–34,000 | ₹23–25 Cr | Ultra-HNI legacy buyers, 1 unit per floor |
Jacob & Co Noida vs Trump Tower Noida: Which M3M Ultra-Luxury Project Should You Choose?
Both projects are M3M developments. Both are ultra-luxury branded residences. Both are on the Noida Expressway. The comparison is inevitable — and important.
| Parameter | Jacob & Co Noida | Trump Tower Noida |
|---|---|---|
| Location | Sector 97, Noida Expressway | Sector 94, DND Flyway |
| Brand | Jacob & Co. (watches/jewellery) | Trump Organization (real estate/lifestyle) |
| Starting Price | ₹7.20 Cr (3 BHK) | ₹18 Cr (4 BHK) |
| Views | Yamuna River + Golf Course | Yamuna River (DND side) |
| Residences | 270 units | 130 units (higher exclusivity) |
| Possession | July 2030 | 2027-2028 |
| Brand Recognition (India) | Watch/jewellery enthusiasts | Global mainstream recognition |
| Entry for HNI | Lower (₹7.2 Cr) | Higher (₹18 Cr+) |
Property Saraansh verdict: If budget is the deciding factor, Jacob & Co Noida wins at ₹7.2 Cr entry vs Trump’s ₹18 Cr. If brand recognition is the priority for global HNI buyers, Trump Tower has a wider recognition footprint outside India. For buyers who value the watch and jewellery luxury universe, Jacob & Co is the only choice.
Who Should Buy Jacob & Co Noida?
✅ Buy if you are:
- HNI/UHNI buyers for whom ₹7-25 Crore is a lifestyle spend, not a financial decision
- NRI investors building a prestige India address with global brand recognition
- Long-term asset holders with a 5-7 year horizon and an OC-exit strategy
- Watch/jewellery enthusiasts who already live in the Jacob & Co. universe
- End-users who want Noida’s most exclusive address with the lowest density (67 homes/tower)
❌ Avoid if you are:
- Looking for short-term appreciation or pre-possession flips branded residence resale pool is niche
- Seeking rental yield the HNI tenant market in Noida is limited
- Comparing on a price-per-sqft basis with non-branded luxury the premium is real and intentional
Investment Verdict: Jacob & Co Noida ROI Potential
Branded residences globally command a 20-30% premium over comparable non-branded luxury properties. In India, this premium is still being established Mumbai has led with Bulgari, Four Seasons, and St. Regis residences, but Noida’s branded residence market begins here, with Jacob & Co Noida as the category defining first project.
The supply scarcity is structural: 270 units across 6 acres in a 6 tower corridor where competing projects have 800-1200 units. The Jacob & Co. flagship boutique integration creates a permanent income-generating anchor for the development’s brand value. And India’s luxury residential demand, driven by HNI wealth creation and NRI repatriation, is growing at a rate that supports the 5-7 year hold thesis.
Property Saraansh’s honest position: Jacob & Co Noida is not for everyone. It is the right choice for the buyer who understands that a home is also a statement, and that ₹7.2 Crore in India’s first Jacob & Co address is a different kind of asset than ₹7.2 Crore anywhere else in Noida. For those buyers, this is the most compelling ultra-luxury launch on the Noida Expressway in 2025-26.
📞 Free Consultation from Property Saraansh: For RERA-verified documents, priority allotment details, and an honest walk-through of the project, contact us on WhatsApp: +91 80761 78189 or visit propertysaraansh.com. No builder commissions. No biased advice.
Frequently Asked Questions – Jacob & Co Noida
What is the price of Jacob & Co Noida?
Jacob & Co Noida (M3M Jacob & Co Residences Sector 97) is priced at ₹32,000–34,000 per sq ft at BSP. The starting price is ₹7.20 Crore for the 3 BHK (2500 sq ft) Opera Collection, ₹14 Crore for the 4 BHK (4400 sq ft) Billionaire Residences, and ₹23–25 Crore for the 5 BHK (6400 sq ft) Palatial Residences.
Is Jacob & Co the first branded residence in India?
Jacob & Co Noida is India’s first Jacob & Co branded residence. India has other branded residences (Trump Tower Mumbai, Four Seasons Private Residences Mumbai, Bulgari Residences Mumbai, YOO Residences) but Jacob & Co Noida is the first Jacob & Co branded project in India and the first such branded residence in Noida.
When is Jacob & Co Noida possession?
Possession is targeted for July 2030 as per the RERA registration (UPRERAPRJ690055/10/2025). M3M India has a track record of delivering luxury projects on or ahead of schedule – M3M Trump Tower is a comparable reference point.
What is Jacob & Co Noida RERA number?
The RERA registration number for M3M Jacob & Co Residences Sector 97 Noida is UPRERAPRJ690055/10/2025. You can verify this on the UP RERA portal at www.up-rera.in.
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