ACE Group’s new launch in Sector 150 Noida — already being nicknamed Parkway 2.O — is the most talked-about upcoming project on the Noida Expressway right now. At Property Saraansh we reviewed the project before launch, and this guide covers everything a buyer needs: the location story, project configuration, expected pricing and payment plan, launch timeline, and an honest verdict on who should buy. In this review we refer to the new project as “ACE Square” to keep it distinct from the existing ACE Parkway.
One line up front for those in a hurry: this is shaping up to be the first genuine upgrade option in Sector 150 for Noida Expressway families — but at an expected ₹18,500 per sq ft all-inclusive, it demands clear thinking, not FOMO. All figures below are tentative and not validated by ACE officials; verify current prices and RERA details before investing.
Sector 150 Noida: The Location Story
Sector 150 sits about 22.5 km from the Mahamaya Flyover along the Noida Expressway, towards Pari Chowk. Spread over roughly 600 acres with only 35–36 projects planned, it is branded as the least dense sector in Noida — home to Shaheed Bhagat Singh Park, a cricket stadium and golf courses. On paper, it was always meant to be Noida’s greenest address.
The reality has been bumpier. Launched arguably ahead of its time, the sector spent years under the shadow of the Sports City controversy — land acquired at subsidised rates, a master plan split across multiple developers, and finally a registry ban in 2021 that froze thousands of home buyers. That is why, despite good appreciation, Sector 150 never attracted the crowd it deserved.
That chapter closed in January 2026, when the registry ban on Sports City projects was lifted, easing the path for around 8,000 Noida home buyers. Authority dues, the revised master plan, new land parcels and sports infrastructure are now largely sorted — which is exactly why top builders are queuing up to launch here, ACE first among them.
What Is ACE Parkway 2.O (ACE Square)?
First, a clarification the market needs: this is not “Parkway Phase 2”. The new project only shares a boundary wall with ACE Parkway — beyond that, it is a different league of product. Calling it Parkway 2.O and comparing prices directly is misleading, and buyers should not treat the original Parkway as a cheaper version of the same thing.
The new project sits on an approximately 14.5-acre land parcel in Block B of Sector 150, with a striking ~45-metre-wide frontage. The tentative plan is 11 towers of around 23 storeys each, split by configuration: five rear towers dedicated to ~1,900 sq ft 3 BHKs (four units per floor with four lifts), two central towers offering ~2,600 sq ft 4 BHKs, and four front towers carrying Sector 150’s largest simplex 4 BHKs at ~4,400 sq ft with just two units per floor. Total units are expected to be around 800 — a low density of roughly 55 units per acre. A clubhouse of 60,000–70,000 sq ft is planned, along with specifications like VRV air-conditioning, Italian marble and done-up kitchens. RERA approval is still awaited, so treat every detail as tentative.
ACE Square vs ACE Parkway: The Real Differences
ACE Parkway is one of Sector 150’s most premium societies, and its price journey from around ₹5,000 to ₹16,000 per sq ft tells its own story. But the two projects are built on different philosophies. Parkway packs roughly 970 units at about 86 units per acre on an 11.25-acre parcel, with a wide unit mix from 1,085 sq ft 2 BHKs to 3,220 sq ft 4 BHKs. The new project spreads around 800 units at ~55 units per acre on 14.5 acres, with a minimum size of ~1,900 sq ft — a deliberate move towards a higher-gentry, lower-density benchmark, with fewer units per floor, more lifts, a bigger club and richer specifications.
In short: Parkway democratised Sector 150; the new launch wants to premiumise it.
Expected Price, Payment Plan and Launch Date
The figure circulating in the market is a pre-launch BSP of around ₹16,995 per sq ft. Add PLC, club charges, parking and GST, and the realistic all-inclusive landing cost is close to ₹18,500 per sq ft. On a 1,900 sq ft 3 BHK, that implies a ticket size upwards of ₹3.5 crore — align your budget accordingly.
The payment plan is expected to be construction-linked in the 20:5 or 25:4 family, with annual demands split across two or three instalments rather than a single 20% hit. RERA has been applied for, with approval anticipated around mid-July 2026 and allotment likely around 10 August 2026. None of this is official until RERA registration — verify before committing funds.
| Configuration | Size (approx) | Expected All-in Price |
|---|---|---|
| 3 BHK | ~1,900 sq ft | ₹3.5 Cr+ |
| 4 BHK | ~2,600 sq ft | Mid-range |
| 4 BHK Large | ~4,400 sq ft | Premium (2 units/floor) |
Who Should Buy ACE’s New Launch?
The biggest myth to break: this project’s success does not depend on Delhi traders or NRI investors. Its natural buyers are the families who have lived on the Noida Expressway for 10–15 years — in societies like Gulshan Ikebana, Prateek Stylome, Purvanchal Royal Park, Eldeco Utopia, Gulshan Vivante and Exotica Fresco — and are now hunting for a genuine level-up. Across these societies sit an estimated 10,000+ families, and in the last six years only three projects (SKA Orion, ACE Starlit and Experion Saatori) even attempted to serve that upgrade demand. Those who missed Experion Saatori will find this launch a blessing in disguise.
A Genuine Upgrade for Gulshan Ikebana, Prateek Stylome, Purvanchal Royal Park & Other Noida Expressway Residents
If you already own a home in Gulshan Ikebana, Prateek Stylome, Purvanchal Royal Park, Eldeco Utopia, Gulshan Vivante or Exotica Fresco, this launch is speaking directly to you. Each of these societies has delivered 10–15 years ago and built genuine equity for its residents — but none of them offer the scale, sizes or specifications this new project is planning. Ikebana owners looking at a move from their current 1,340 sq ft, Stylome owners in their 1,845 sq ft homes, and Royal Park residents in 2,955 sq ft units are exactly the profile this project is built for: people who’ve watched their locality mature and now want more space without leaving the neighbourhood they know.
The pattern already has precedent. Residents who moved from Paras Tierea to Gulshan Vivante, from Gardenia Glory to Prateek Stylome, and from Logix Blossom Greens to Gulshan Ikebana each paid a premium to upgrade — and in hindsight, each of those moves paid off. Experion Saatori was the last project to genuinely serve this upgrade demand, and it sold out to end users rather than investors. Anyone who missed Saatori, or who is now searching for a Saatori alternative, should treat this ACE launch as the next real opportunity in that same category.
The Real Competitors: Prestige and County
The new ACE project’s real battle is not with Parkway — it is with the two giants entering Sector 150 next. Prestige, a national brand with celebrated construction quality, is expected in Q3 2026 on an ~18-acre parcel at ₹18,000–19,000 per sq ft. County, known for its distinctive design, should close 2026 at a likely ₹22,000–23,000 per sq ft. With around 14 launches expected in the sector within a year, buyers will soon have real choice — which makes early clarity on budget and configuration even more valuable.
Property Saraansh Verdict
On planning, we rate the project 10 on 10: upper-middle-class-friendly sizes, restrained tower count and height, full AC, Italian marble, a huge frontage and a classic architectural brief. Is ₹18,500 cheap? No. But those who skipped Parkway at ₹5,000 know how that story ended. Our honest position: this project deserves self-users, not speculative investors. If the sizes and ticket fit your life, it is the most convincing upgrade option Sector 150 has offered yet.
Frequently Asked Questions
What is ACE’s new launch in Sector 150 Noida?
A tentative 14.5-acre, 11-tower premium residential project in Block B of Sector 150 — nicknamed Parkway 2.O — with ~1,900 sq ft 3 BHKs and 2,600–4,400 sq ft 4 BHKs, around 800 units in total.
What is the expected price of ACE Parkway 2.O?
Market chatter indicates ~₹16,995 per sq ft BSP, landing near ₹18,500 per sq ft all-inclusive with PLC, club, parking and GST. Tentative until RERA; verify current rates.
When is the launch / allotment date?
RERA approval is expected around mid-July 2026, with allotment likely around 10 August 2026. Dates are indicative, not official.
Is the new project the same as ACE Parkway?
No. It only shares a boundary wall with ACE Parkway. Density (~55 vs ~86 units/acre), minimum sizes (1,900 vs 1,085 sq ft) and specifications are materially different.
Is Sector 150 Noida a good investment in 2026?
Yes, with caveats. The registry ban lifted in January 2026 removed the sector’s biggest overhang, and ~14 premium launches are expected within a year. End users benefit most; investors should compare Prestige and County before deciding.
Who should buy this project?
Primarily upgraders already living on the Noida Expressway seeking larger, low-density premium homes — and NRIs/long-term investors comfortable with a ₹3.5 crore+ ticket and a construction-linked plan.
Is this a good upgrade from Gulshan Ikebana, Prateek Stylome or Purvanchal Royal Park?
Yes, for residents of these and similar 10–15-year-old Noida Expressway societies (Eldeco Utopia, Gulshan Vivante, Exotica Fresco), this launch offers materially larger sizes (1,900–4,400 sq ft) and a lower-density living experience than most current options — a natural next step for families who have built equity in these societies and now want more space in the same locality.
Is there an alternative to Experion Saatori for buyers who missed it?
Yes. Experion Saatori was the last project to genuinely serve Noida Expressway’s upgrade demand and sold out primarily to end users. This ACE launch is shaping up as the next comparable option — similar upgrade-buyer profile, larger unit sizes, and a low-density master plan — for anyone who missed Saatori or is searching for a Saatori alternative.
Talk to Property Saraansh Before You Book
Allotment day decisions get rushed. If you want an honest, research-backed second opinion on this launch — or a side-by-side with Prestige and County — book a free consultation:
📞 Call / WhatsApp: 8076178189
🌐 Website: propertysaraansh.com
Disclaimer: This article is educational. Prices, sizes and dates are tentative and unvalidated by ACE officials. Verify current prices and RERA details before investing. Property Saraansh does not charge buyers any fee for consultation.
